The LG G7: Another Flagship Without A Buyer

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Let’s be serious for a moment. Unless you are Samsung or Apple, you aren’t going to win a battle for flagship phone dollars anytime soon. At best, you’ll release a device that a few people will see and even fewer will buy. Still, that doesn’t stop most manufacturers from trying, and LG is back at it again with their semi-successful G series devices. The G7 is their 2018 offering and it’s coming soon to a store near you – maybe… The question is, are you the target audience or not?

The G7 is loaded with the latest specs that include everything from the Qualcomm Snapdragon 845 to the AI infused camera that knows when you want to take a photo. The 6.1″ display is stunning, but honestly, it also highlights the phone’s largest (or smallest in this case) failure. This monster is powered by a measly 3,000 mAh battery, which was great for the 5″ displays of 2016 and 2017, but just doesn’t provide enough juice to power the newer 6″ displays that are hitting the shelves in 2018. Before we chalk up the G7 as a failure for that little oversight, we need to talk about a few other gems that it offers.

The screen is a 6.1″ area that covers a whopping 82.97% of the body. It has a brightness rating of 1000 cd/m2 (nit) and a 563 ppi rating. It supports HDR video and is made of scratch resistant Corning Gorilla Glass 5. Overall, it’s about everything a user cold want in a screen, and one thing that most seem to hate – a notch. Yes, LG gets a few extra points of screen to body ratio by carving out a little notch on top for the speaker and camera, but they have a notch. There, it’s been said, now move along and get back to the phone.

The rear of the G7 features a dual-camera setup with two 16MP shooters. The first features a 71° f/1.6 lens while the second is a 107° f/1.9 shooter. The front camera also shoots at f/1.9 and is very capable of decent 8MP quality selfies. The 4GB of memory and 64GB of storage is quickly becoming the standard for new devices, but it would be nice to see that advancing from year to year to keep up with the larger players if you are throwing this at the market as a flagship design. That said, you are keeping up with the lower end Galaxy S9’s and last year’s flagships at that size, so there’s something to be said for that.

We will have more on the G7 as we get our hands on one, but for now, it looks like a feature packed device from 2017 with an updated processor and a big question mark as to who is this device being marketed to. With all the OnePluses, Essentials and Moto’s on the market today that are riding that “almost flagship, but not near the price” device space, the G7 will probably be overlooked by far too many people. Hopefully we’re wrong on this one, but from what we’ve seen, it’s a great device, just one without a market to capture.

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