T-Mobile wasted no time is sending up the “anti-shared data” marketing plans. In a post from their blog and tweets to followers, T-Mo called out Verizon’s shared plans as, “Costly, Complicated, Punitive” and a poor deal for consumers. Pulling one from their own definitions, T-Mobile says the plans are more costly to consumers by, “promoting the “value” by pointing to unlimited talk and text even though today many consumers use less of these services.” The irony rests in the fact that T-Mobile also touts their unlimited plans with the same features as a value to customers.
The 4th largest carrier carries on the attack with the complicated argument stating that, “Verizon is forcing customers to share data when many customers don’t know how much data they’re using, which makes it hard to stay within their limit when trying to balance multiple users.” Most users in the know however, are using features like Verizon’s data calculator and other features like WiFi already to help keep their costs down. It is also worth mentioning that many newer Verizon users are on a 2-4GB plan per line already and do not have the unlimited data feature.
Finally, T-Mobile points out that Verizon is, “increasing overage rates from $10/GB to $15/GB for accounts with at least one smartphone,” which should encourage some of the new shared users to bump up to that next level for $10 extra instead of paying $15 if they go over their allotment.
Overall, T-Mobile makes some excellent points, but we have to disagree with their “Save up to…” boxes at the bottom of their comparison chart. First, the new Verizon shared plans allow for tethering. This is something that T-Mobile isn’t including in their monthly pricing. Then we have the “value plan” that requires purchasing a phone at full retail to take advantage of. Of course, the last piece is the overall savings. $10 a month over 3 smartphones is something that not many users will sacrifice for the lesser coverage and slower network.
For now, if the new Verizon shared plans are a bit rich for your penny bank, you can always check out programs from vendors like Page Plus Cellular, a Verizon Wireless MVNO, that offers unlimited talk, text and 2GB of data for $55 a month or T-Mobile’s Monthly4G data plans that start at $30 a month.
Source: T-Mobile Blog